Articles

Building Consumer

Consumer Tribes in Times of Social Big Data

15 October 2014

How to find, identify and sell to them: In social media, it is all about one-to-one dialogue and tribes. Social Big data presents a new challenge. What changes with Social Big Data? The 4 Ps of Insights. Deep profiling, up-selling and cross-selling. Social targeting. The unique selling proposition is finally possible.

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Consumer tribes

Building Consumer Panels using Social Big Data from Twitter: A comprehensive how-to guide

11 October 2014

Traditional Social Media monitoring focus on capturing conversations around brands. It is a one-dimensional, brand-oriented approach. Changing the question from what consumers are saying about my brand towho is talking about a brand and related topics is the goal of consumer-centered monitoring.

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